Irina Lifintseva was building Other Mood, a beauty brand designed from the ground up to be more than just a product. Quality, ethics, aesthetics: every component had to meet her exacting standard, and the plan was ambitious, to enter the Spanish market in 2024.
The challenge was finding suppliers in China who not only met rigorous quality criteria but also shared her values, and organizing all logistics safely, on time, and without compromise.
Sourcing with purpose, not just a price list
Nadia and the Helix team went well beyond standard sourcing. Rather than chasing the cheapest options, they ran in-depth market research, visited factories, and ordered samples, evaluating each one through the lens of Irina’s requirements.
The key was not only a quality audit but a genuine understanding of the brand’s philosophy. Helix looked for suppliers who think alike, where the partnership makes sense on values, not just on paper. For Other Mood, that was as important as any quality certificate.
Logistics built around the client’s peace of mind
Logistics went to DHL for the best balance of price and speed for the shipment volume involved. Every stage, from pre-shipment inspection to a dedicated project manager, was planned with the client’s peace of mind at the center, so the launch timeline was never at the mercy of a missing detail.
On-time launch, quality without compromise
Products arrived in Spain on time and in perfect condition, and Other Mood launched exactly as planned. Every supplier was vetted not only for quality but for alignment with the brand’s values, so the partnerships felt right on both sides of the table. And thanks to Helix’s knowledge of the Chinese market and negotiation, the client secured better components at a lower price than expected.
Client review
“When I contacted Helix for assistance in launching the Other Mood brand in the Spanish market, I was pleasantly surprised by the attentive, careful, and professional approach that Nadezhda took with my project. She not only found suppliers that fully met my high selection criteria for components, but also managed to find those whose values aligned with mine, which is of great importance to me. I sincerely thank Nadezhda and her team for their diligence and for being so attentive and caring.”
Irina Lifintseva, Founder of Other Mood
Key takeaways
• Suppliers selected for values alignment, not only quality and price
• Full logistics handled by DHL, with pre-shipment inspection and a dedicated project manager
• On-time launch in Spain with better components at lower cost than expected